As Creative Director of Cool Sweepings, I led this 30 second brand spot that welcomes viewers to the Cool Sweepings Universe: the comedy series, the soundtrack album, official team gear and the two-day bonspiel at Fort Rouge Curling Club.
About 80% of this commercial is generative AI video, created with Claude Code. I finished it in After Effects and Premiere Pro. I set the creative direction, and every AI output was reviewed and directed by me before it reached the final cut.
Cool Sweepings is the world's first Black curling comedy series, premiering October 30, 2026 on Bell Fibe TV1.