A brand style guide for Where Am I From (whereamifrom.net), a platform for private family trees and storytelling built around the tagline People, Places, Stories, Belonging.
A brand style guide for Where Am I From (whereamifrom.net), a platform for private family trees and storytelling built around the tagline People, Places, Stories, Belonging. The guide covers logo usage across the primary mark, horizontal lockup, wordmark, seal and app icon. The colour palette is anchored by Heritage Navy #0B2F4A, Heritage Gold #D4A017 and Teal #007F6B. Typography combines Fraunces for headlines, Poppins for the wordmark and Plus Jakarta Sans for body text and buttons. A component library, three social post templates and a one-page style guide complete the system.